Once upon a time, I received too many emails from a select few offenders who always choose the "Importance Level: High" sending option! The bright red exclamation point prompts me to drop what I'm doing and read your emails immediately because they must be URGENT!! But then I get irritated when, alas, they are of only normal importance! I don't like to be lied to!! Someday, you will send me an URGENT email that really does require immediate action on my behalf!!!! Tragically, I will see the red exclamation point next to your name, but instead of obeying the exclamation point, I will roll my eyes and open the email whenever I damn well feel like it!! Because, boys and girls, the exclamation point is meant to be used sparingly. It loses its effectiveness unless it is only used in cases of absolute necessity. And you abused it.
